The votes are in: Odin is the Smock design of the month! From now through May 14, all custom orders that feature the bright and bubbly Odin design (wedding invitations, social stationery, save the dates, programs, menus, calling cards, hang tags, baby or graduation announcements, birthday party invites, and more!) will be 10% off (or 15% off for orders with 6 or more pieces!). Locate one of our amazing Smock custom dealers today to get started on your Odin stationery!
Thanks to everyone who voted, we’ll be donating almost $200 to the Earthworks No Dirty Gold campaign to help put an end to dirty mining practices that are devastating the planet. (Click here to read more about dirty gold and find out what you can do to help). To show you just how unique our Odin design can look with a few simple tweaks, our designers put together the stunning customizations below to get you inspired!


inks: ocean + saffron | fonts: parson + chaplin | paper: 2-ply white | printing: letterpress| back patterning: van in saffron | invite size: s8

inks: eggplant and gold | fonts: elsie + lazlo | paper: 2-ply ivory | printing: letterpress| envelope liner: filby in eggplant | corner rounding | invite size: s8

inks: sand + pewter + peacock | fonts: alice + percy | paper: 2-ply white | printing: letterpress + offset | back patterning: everett in pewter | edge painting: peacock | invite size: s8-sq

inks: whisper + pink | fonts: percy + fairchild + louise | paper: 2-ply white | printing: letterpress| envelope liner: fleming in pink | invite size: s8
Stop in to your local Smock retailer to get started on your custom Odin order today!
How to vote: Visit smockpaper.mom/wedding and choose your favorite invitation design. Roll over the photo and click the “like” button that appears. That’s it!
Why vote: For every vote cast through April 12, 2012, we’ll donate $1 to Earthwork’s No Dirty Gold campaign (up to $500) to help put an end to dirty gold mining practices that are devastating the planet.
What happens with the winning design? The invitation design with the most votes will be the next Smock design of the month. From 4/14 – 5/14, all custom orders that feature the winning invitation design (wedding invitations, stationery, save the dates, you name it!) will be 10% off (or 15% off for orders with 6 or more pieces!). You can place your order with one of our amazing Smock custom dealers.

So why should you care about dirty gold mining practices? If you’re engaged, there’s a good chance you’ve already got a ring with some gold in it (and you may be looking to purchase wedding bands soon, too). There are certain dirty mining practices that have really terrible impacts on the communities and the environment surrounding the mines – did you know?
- The production of one gold ring generates 20 tons of mine waste.
- The drinking water in mining communities often becomes contaminated, and mine drainage can also raise acid levels in rivers and lakes that can be harmful to wildlife and people. Some mines even dispose of toxic waste in rivers, lakes, and oceans on a regular basis.
- Some of the refining processes that are used in mines release chemicals that cause smog and acid rain.
- Many gold mines create solid waste, too: by employing a process known as heap leaching, these mines drip a cyanide solution through high piles of ore. The solution strips away the gold, but a lot of waste is left over from the process (read: the waste from these sites can sometimes reach over 300 feet – which is nearly the height of a 30-story building!). Many of these heaps are often abandoned because they are too costly to dispose of properly.
- Indigenous people around the world typically lose out when mining leases are granted. In rural communities, locals often become vulnerable to eviction without notice, meaningful compensation or an offer of equivalent lands in a new region because legal land titles aren’t always on hand (even if a family has occupied the same lands for generations).
- Mining is a dangerous job: rock falls, tunnel collapses, fires, heat exhaustion, and other dangers claim the lives of over 15,000 miners every year, and while the profession only accounts for 1% of the world’s labor force, it accounts for 5% of on-the-job fatalities.
Wondering what you can do to help? It’s really easy to take action. Sign the Earthworks pledge today, and be sure to support retailers who are actively pursuing clean gold sources. If you choose to work with a retailer who’s not on that list (like Macy’s or Costco – the only two retailers in the top 10 list that haven’t committed to sourcing responsible gold) be sure to ask your jeweler about the source for the gold in your ring. Other ways you can help:
- Recycle old jewelry, and have old rings melted down to make new ones. Support jewelers that offer products made with recycled gold.
- Buy vintage or antique jewelry.
- Keep jewelry in your family and pass on to your children or grandchildren.
Letterpress cards, notepads, and stationery in pretty shades of blue have been extremely popular this year, and it’s easy to see why! This on-trend color works in many different shades: a vibrant, true blue paired with crisp red and nautical patterns appeals to just about everyone, while a deeper navy and rich royal blues work well for men (or for women who like deep, rich colors!). For a fresh, feminine look, lighten things up a bit and go with turquoise. Which shade of blue are you?

1. Breakers boxes: Small $6, Medium $12, Large $18 | 2. Rhino Letterpress Cards $14 for a 6 count box | 3. Lobster Letterpress Card $4 | 4. Breakers Jotter Notepads $6 for a 2-pack | 5. Pearl Notebook $9 | 6. Phillips Boxed Offset Cards $12 for an 8 count box | 7. Talt Notebook $9 | 8. Chatham Scratchpad $7
All Smock goods are made around Syracuse, New York with the planet in mind: our notebooks and notepads use 100% post-consumer waste recycled paper, and our greeting cards are printed on our exclusive (and sustainable) bamboo paper.
Our first Smock Design Contest for 2012 was a huge success — we were so excited to recognize the beautiful work that our amazing retailers have sent us over the past few months! Today we are thrilled to share the stunning plaques that the 10 winners of our design contest received — they were created by our talented in-house designer Lindsy Aragona and letterpress printed in Moss and Butter inks on our 2-ply white bamboo paper for a fresh look. The plaques feature elements from our ever-popular Dawson design, and Kelle McCarter hand calligraphed the names of all the winning store names onto the plaques in her Bescal style for a beautiful finishing touch.
Congratulations to all of the stores that were selected as honorees! The next Smock Design Contest will take place later this year – don’t miss it!

We are always amazed at the gorgeous letterpress invitations we get to print for Smock retailer The Wedding Company, but it’s not very often that we get to see an actual event that they put on. The Wedding Company is a full service wedding planning boutique based in Hong Kong, and recently they put on an incredible bridal showcase, complete with romantic décor, elaborate cakes, gorgeous tables and a sweet candy buffet. They even had time to put together an incredible Smock display, and created paper flowers and pinwheels with our double-sided, eco friendly gift wrap for the occasion! We were blown away by the end result — take a look!



Today we’re highlighting Urban Coast, one of our fabulous Smock retailers! Based in Belleair Bluffs, Florida, Urban Coast specializes in custom letterpress wedding invitations and event design. Owner Soosie Lazenby was kind enough to give us a behind the scenes scoop on this fabulous paperie.

Tell us about yourself & the shop. What was the inspiration behind Urban Coast?
I had a very blessed 20 year career in sports and entertainment marketing. I worked for companies such as IMG and Adidas, and served as the Sports Commissioner for the State of Massachusetts, an appointment by Governor Mitt Romney as the Chair of the Governor’s Committee on Physical Fitness and Sports, and then built my own company which I later sold. A geographical move made me ponder what was next. I decided to create a business that represented all the things I loved about my prior career and the challenges I faced in planning prestigious events. Thus, I founded URBANcoast: marrying the creative side of events and developing a model that provides a one stop shopping experience for clients. URBANcoast offers custom invitation designs, and represents the best in stationery, personalized gifts and accessories, and tabletop decor.
What do you love most about what you do?
Designing a one-of-a-kind look for clients that conveys the style and experience of their event. I also love getting to know our clients – it is such a personal process that takes place over an extended period of time. It creates a special opportunity to form a bond that goes beyond their wedding and carries over into other momentous occasions in their life.
Any predictions for 2012 weddings? What do you think will be popular this year? We are seeing a huge surge in letterpress. History always repeats itself. Additionally, fonts are taking center stage. This is why Smock and Bella Figura [Smock’s sister company] do so well for us. Having your design libraries allows our clients to create a unique look that represents their personality.
What’s the hottest color palette out there right now? Taupe — this color somehow makes its way into a majority of our designs.


What charities does your store support? We support a number of local charities, but the one we champion most is the Morton Plant Mease Foundation. Morton Plant is one of the top 50 hospitals in the country and we are fortunate to have the care they offer in our backyard. We have raised almost 100K and named a hospital suite on the new Women & Children’s floor after my father who has been on staff there for over 40 years, in addition to three other physicians who have made a profound impact on the lives of many in our community. (more…)
We have the lovely Jenny from Jenny’s Paper, Ink! to thank for these incredible letterpress Bat Mitzvah invitations that we recently had the pleasure of printing. The invitations have a sweet, youthful look and feature fun fonts and bold colors. Jenny said the inspiration for these Bat Mitzvah invitations began with a custom sleeve – Sari fell in love with the idea of keeping the entire invitation set together without using a typical folio or bellyband. From there, they created a logo that could be used throughout the event by pairing our Louise font with our Dawson cartouche. Next came the patterns and colors — Sari’s favorite color is blue, so robin’s egg was a perfect choice, and adding black as a second ink color gave the invitation a bold look. The Champlain pattern was used in different ways throughout the entire set, and complemented the playful fonts and bold ink combination beautifully. The finished product was amazing and set the tone for a fabulous weekend with family and friends. Congratulations and thank you to Jenny for sending us such a stunning invitation set!
inks: robin’s egg + black + inkless blind deboss | fonts: percy + louise | paper: 2-ply white | printing: letterpress | liner: custom liner pattern in robin’s egg + black | custom sleeve: champlain pattern with dawson cartouche | size: s7 for sleeve

This design won an honorable mention in our Smock design competition for the first half of 2012. This twice-a-year competition recognizes outstanding and inspired designs submitted by our beloved dealers.
We featured these stunning letterpress invitations back in October and are thrilled to show them off one more time as a design contest honoree! This sophisticated set was sent to us by Darcy at Pearl Beach Paperie in Orlando, Florida, and features charming vintage airplanes and a rich color combination of cherry and black inks. The swirls and flourished fonts set a whimsical tone which balances the chic gold stripes printed on the folios and envelope liners. Congratulations and thank you to Pearl Beach Paperie for sending us such a lovely invitation set!
ink: cherry + black | fonts: custom| paper: 2-ply ivory | printing: letterpress | folio exterior: custom pattern in cherry | folio interior: custom pattern in gold | liner: custom pattern in gold |invite size: 5.125 x 7.75 |

This design won an honorable mention in our Smock design competition for the first half of 2012. This twice-a-year competition recognizes outstanding and inspired designs submitted by our beloved dealers.
We’re thrilled to introduce our new “change the world” letterpress card series, where we’ll donate 100% of profits to a critical environmental issue. The first card in our series is called Sunflower, and will benefit the Pesticide Action Network North America (PANNA).
Here’s the problem: Honey bees are in trouble — colonies have been collapsing mysteriously and adult bees are disappearing. The problem started in the mid 2000’s and is known as “Colony Collapse Disorder,” and researchers believe that pesticides, habitat loss, pathogens and immune system damage are factors that may be causing the collapse.
Why you should care: Of the 100 crops that provide 90% of the world’s food supply, over 70 of those crops are pollinated by bees. In the United States alone, the bees’ contribution is valued at over $15 billion, and this vital industry is on the verge of collapse. One out of every three bites of food are dependent on honey bees for pollination, so government action is critical to help the colonies recover.
Take action now:
- Sign this petition to help protect the bees. By doing so, you will encourage the U.S. Environmental Protection Agency (EPA) to enforce restrictions (such as not spraying while pollinator-dependent crops are in bloom) and to take action against pesticides that are toxic to the honey bees.
- Get informed: learn more at PANNA.
- Start your own bee-friendly garden: Grow plants (like sunflowers!) to help the bees out. Download this handy brochure from PANNA for some bee-friendly gardening tips.
- Make a contribution: help PANNA continue their program work by making a direct contribution, or purchase our sustainably printed Sunflower cards — 100% of profits will be donated to PANNA to help save the honeybees, and organic, locally grown sunflower seeds are included with the cards for you to plant.

To all of our fantastic letterpress customers and fans — Happy Valentine’s Day from Smock! We love you all and hope your hearts are happy and full of love on this very special day.
Did you get your sweetheart a letterpress love card from Smock? Here are some of our favorites for this year!



